Mobile Marketing Is Critical To The Success of Radio
Mobile Marketing Increase The ROI of Radio Ads Without mobile marketing, radio just can’t meet the ever increasing demands of the mobile marketing public. For the most part, if most people are like me, they’re listening to their radios as they travel to and from work, from one job to another or delivering their kids to soccer practice and piano lessons. We’ve become a mobile community and rely upon the companies we deal with to grow with this new reality. “Mobile is one of the fastest growing advertising...
Read MoreMobile Marketing To Grow By Leaps and Bounds
Mobile Marketing Is About to Enter A Period of Rapid Growth! If you believe such people as Jeff Bezos of Amazon or Steven Eastman from Target than you’ve got to believe that mobile marketing is not just a flash in the pan but rather a true marketing phenomenon. The question to answer is why is mobile marketing such a rapidly growing marketing medium? Mobile Marketing Has Advantages Over It’s Closet Competitors When you start to compare mobile marketing to the most commonly used marketing tools such as email, direct...
Read MoreMobile Marketing Taking Over From The PC
Mobile Marketing Is Truly Taking Over Just this morning I heard an amazing thing about mobile marketing on the radio as I was coming to work. Mark Dean, one of IBM Corp.’s top technology executives was talking about the 30th anniversary of the PC and mentioned that the PC was going the way of the dinosaur (my words not his) and being replaced by his favorite device, the tablet. Dean revealed in a blog post commemorating the 30th anniversary of the IBM personal computer that “I, personally, have moved beyond the PC as well....
Read MoreGetting The Luxury Mobile Market To Opt-In To An SMS Messaging Campaign
The Luxury Mobile Market Is Looking For Your Attention “SMS is the means to an opted-in database where individual preferences can be learned and mobile messages can be personal and relevant,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “Those benefits are especially important when your customer is affluent and accustomed to high-touch service,” he said. When dealing with the luxury mobile market Mr. Hansen says that the Medium is the Message As an expert in the SMS field, Mr. Hasen has compiled...
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