What Distinguishes A Mobile Marketing Agency?
Typical marketing agencies use various ways to attract consumers’ attention. They focus on traditional media channels, including television, radio, live events, and increasingly digital channels as well. Digital started in the 1990s as an internet-focused marketing channel, but has expanded in recent years to include in-game marketing, and in particular, mobile marketing. Marketing agencies distinguish first by their focus on the handset, or, the cell phone, as it is known by most consumers in the United States. Although...
Read MoreSmall Business Mobile Marketing – Every Business Should Be Marketing to Mobile Users
With the number of people using cell phones increasing every day and the number of these that are accessing the Internet via their phones is increasing, it makes sense for a small business mobile marketing campaign to be started. The big question is where can information be obtained about how to advertise and what type of advertising could be done. Small business mobile advertising is a great concept to consider. Every small business owner should be marketing on the mobile Web. It is estimated that there is almost twice the...
Read MoreMobile Marketing – The World Has Gone Mobile
Gone Mobile The world is not ‘going mobile’, it has already gone! There are more than 4.6 billion mobile phones in the world today; one each for 67% of the world’s population. This is about four times the number of desktop and laptop computers. More than 50% of internet search worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS Text messaging is the most widely used data application on the planet today – by far! Most people simply will not go anywhere without their mobile phone....
Read MoreWhat Do All These Mobile Marketing Definitions Mean?
To many people, the term mobile marketing is often thought of as simply some form of advertisement sent to a mobile phone from a company or advertising service. At one point, this definition might have been correct, but mobile marketing has moved far beyond the simple act of delivering an advertisement to a mobile phone. In fact, the term mobile marketing can now be considered something of an umbrella term to cover all the aspects of delivering or receiving information with their target audience through a mobile device. The...
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