Getting The Luxury Mobile Market To Opt-In To An SMS Messaging Campaign

The Luxury Mobile Market Is Looking For Your Attention “SMS is the means to an opted-in database where individual preferences can be learned and mobile messages can be personal and relevant,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “Those benefits are especially important when your customer is affluent and accustomed to high-touch service,” he said. When dealing with the luxury mobile market Mr. Hansen says that the Medium is the Message As an expert in the SMS field, Mr. Hasen has compiled...